M3 Assignment 1: Discussion Question
Read the following case study:
Visit Dell and Apple’s Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:
Price / quality relationship
Perceived quality / value
Image
Product differentiation
Reducing consumer’s perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.
M4 Assignment 1: Discussion Question
Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States or abroad, but it should have a major presence in many different countries, and its products or services should be used worldwide. Visit the company’s Web site as well.
Choose one of the firm’s product lines and discuss the following:
Briefly describe the company, its operations, and the industry
Identify and provide an overview of the product/service of the company
What is the company’s marketing mix?
What is its target market for the chosen product/ service?
Discuss where and how the company markets its products/ services.
Evaluate its current marketing strategy. Identify elements of success or failure using course concepts/ terms.
Analyze the cultural, global, and demographic influences on this firm. What assumptions can you make about its efforts to appeal to a globally and culturally diverse consumer base? How effective are these efforts? What will you do differently to improve their consumer appeal to such a diverse audience?
By the due date assigned submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions through the end of the module. Comment on how your classmates would address differing views.
Module 5 Assignment 2: Discussion Question
Consider your most recent major purchase. It may have been as large as a home or a car, or as small as a new television, stereo, or furniture.
Using the consumer decision model discuss the factors included in your input and decision processes.
Discuss your post-purchase reaction (positive/negative) and how it could have been improved by the marketer. If positive what did you do to ensure the outcome will be a good one; if negative, what happened and what will you change to improve the outcome in the future?
By the due date assigned submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions Through the end of the module. Comment on how your classmates would address differing views.
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