5+3 minutes about a specific company on its business journey, SWOT, five forces
5+3 minutes about a specific company on its business journey, SWOT, five forces
Powerpoint presentation
Company: Lufax
5+3 minutes about a specific company on its business journey, SWOT, five forces.
Presentation must cover – on your slides and orally – some explanation of the company’s business journey/background, market positioning and share (against other market players), current products/services, profit model, as well as a SWOT or a five-factor analysis of the company.
TIP:
•To create the bare bones of your content efficiently, you can seek online or via other sources, the company’s business reports or studies from other organisations about the company.
•Your analysis result must sit well with the company’s business journey/background and current status. For instance, suggesting a robo-advisory service to move their major clientele from mass market to institutional investors can appear counter-intuitive as the idea acts against what therobo-advisory service is set up for and advantageous in. But, of course, if you can justify it with strong evidence and arguments, the idea can then become valid and be taken on board.
•Each point you make in your presentation must be presented alongside supporting evidence that is well-referenced and documented. Any evidence without proof of existence and validity will be discarded by your audience.
Weighting Assessment Criteria:
10% – The company’s business journey/background.
20% – Market positioning and share (against other market players)
20% – Current products/services
10% – Profit model
30% – SWOT or five factors
10%Presentation skills
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
