This article is one of the three classics on strategy you are required to read along with the case to complete this assignment. The set of questions pertain to the case.
Read the article by Prahalad and Hamel The Core Competence of the Corporation and pay attention to the concepts.
After reading the article, read the case Stick to the Core or Go for More? and answer the following questions:
1) Identify Advaark’s core competence;
2) Based on the core competence of Advaark, what growth alternatives would you develop for Advaark?;
3) Evaluate the alternatives presented critically; and,
4) State your specific recommendation and expand on how Advaark should go about implementing it.
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