Advertising Soap/Civilization

Upload an example of a soap commercial from a contemporary magazine (select up to three FOR THE SAME
product if you wish to discuss a specific advertising campaign). Analyze the advertisement or advertising
the campaign in terms of Norman Fairclough’s argument about the discourse of written and visual language.
Suggest what the advertisement/s assume/s about the personal, professional, and/or cultural identities of its audience. To what extent does the advertisement or the advertising campaign reinforce specific identities? To what extent is there a challenge to, or problematization of, the identities of those who are likely to read the magazine? How does McClintock’s “Imperial Leather” enable your analysis?
Use any soap commercial you find online, but please upload the photos, the commercials can be from any country.

Sample Solution

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