Blue Ocean Strategy Case

After you read the article Blue Ocean Strategy and watch the video on Blue Ocean Strategy, answer the questions.

1.What is a Blue Ocean Strategy? What is a red ocean strategy? Explain these from the perspective of company strategy (i.e., the value created), view of competition, costs (i.e., cut, added) and markets (i.e., new space).

2.The authors allude to the fact that most companies borrow their strategic thinking from military models (see ‘Paradox of strategy’). How does this model (mindset) affect perceptions related to competition and customers and what are the implications for creating value for markets (and employees!)?

3.Using the ‘Snapshot of Blue Ocean Creation’ exhibit, list and explain the key success factors for each of the three industries (auto, computer, movie theaters).

4.The authors claim ‘demand is created rather than fought over’ in blue oceans. What does this mean? Cite examples from the article.

Here is the link for the article and video:
https://www.youtube.com/watch?v=zrGOBdVm-KE&feature=youtu.be
https://learn-us-east-1-prod-fleet01-xythos.s3.us-east-1.amazonaws.com/5d01252a127d8/802642?response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27Blue%2520Ocean%2520Strategy%2520Article%25281%2529%2520%25281%2529.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200314T170411Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAZH6WM4PLTYPZRQMY%2F20200314%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=a123e5242d55b6d2b8c97977ced351d561738039b53b3f0d6891a1cc271d3ff7

Sample Solution

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