Business of Licensing

Publication are the NY Times, Wall Street Journal, WWD

  1. Select a recent article from (NY Times, Wall Street Journal, WWD) (published in the last three months) that relates to a licensing example for a fashion industry company or topic. Attach a link to your article with the name of the publication and the date of the article indicated.
  2. Summary – what are the key points of the article in your own words
  3. Analysis – what are your thoughts on the article. What do you agree with or disagree with? Is this positive or negative for the company or the industry? What else have you researched that is related to this article?
  4. How does this article relate to our class (Business of Licensing) ( Important!)?
  5. Use of PPT, videos, or other examples to enhance your presentation is required

Sample Solution

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