Analyze and interpret the results of your CBC study (Excel Doc has two tabs; PNGs include survey questions in chart format). (See “How to Perform a CBC Analysis in Discover”).
Based on the data from your CBC survey, rationalize that your proposed solution has sufficient differential value to qualify as a best value solution (or not):
- Does your solution as a whole have more utility value than the next best solution?
- Are customers willing to pay more for that value?
- Incorporate switch dynamics in your answer.
https://sawtoothsoftware.com/resources/technical-papers/interpreting-conjoint-analysis-data
https://conjointly.com/guides/how-to-interpret-partworth-utilities/
