Which one of the four forms of convergence – technology, cultural, economic, professional – has made the most significant impact on the practice of public relations?
Give an example to justify your choice.
Integrated Marketing Communication – pro and con
What do you think is the greatest advantage of Integrated Marketing Communication in the practice of public relations? Greatest disadvantage?
Give examples to justify your answers.
ICM case study – Cabbage Patch Kids
Read the posted article about Cabbage Patch Kids. You will also find articles from Time and Newsweek magazines at the end of the “What is PR?” PP slide show.
Discuss how the success of this toy phenomenon was aided by an ICM campaign. Or was it a genuine ICM campaign? Or just beginner’s luck?
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