It’s a current trend for brands to form retailing collaborations and partnerships in order to carry product in multiple channels with the sole purpose of gaining new customers.
For this discussion, review the World’s Global Style Network (WGSN) database and explore current partnerships and collaborations formed in the retail industry and beyond. A few examples you can search for in the database include:
- New Brand Partnership Strategies
- Collaboration Strategies, Beyond the Hype
The pricing of individual items and the establishment of price lines requires experience and skill. In your initial discussion post, address the following:
- State a current partnership or collaboration in retail.
- Use what you’ve learned about aggregating to explain how the price of the product is determined.
- Describe the variations in pricing that may occur.