In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include:
Discuss the importance of metrics
Discuss/assess at least five metrics to measure innovation
Discuss/assess at least five metrics to measure marketing strategy
Recommend the appropriate metrics to use for your company
Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 3-5 pages not including title page and references
Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
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Week 7- Evaluate Performance Metrics
Grading Rubric
Criteria
Content (8 points)
Points
1
Discussed the importance of metrics.
1.5
2
Discussed/assessed at least five metrics to measure innovation.
2.5
3
Discussed/assessed at least five metrics to measure marketing strategy.
2.5
4
Recommended the appropriate metrics for your company.
1.5
Organization (2 points)
1
Paper is 3-5 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of three scholarly resources published in the last five years, with appropriate APA formatting applied to the paper and to citations and paraphrasing.
2
Total
10
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