Transition to Whirlpool Tatramat: From Joint Venture to Acquisition
Then research for two other companies that you could compare with this case. These cases could be found in a variety of sources. For example, if you choose Tata Motors, you have to choose two other car manufacturers who have pursued almost similar strategies in the market and compare the three together. In this comparison, you should concentrate on major themes addressed in Tata (your chosen case) case.
Example of the Themes in Tata: The company’s strategy, Marketing , Government policies and Demographic Shift in India, Automobile Industry in India, International Business Initiatives of Tata, Growth strategy, Global Market Positioning of Tata, Partnering with other Global Companies and more.
In the comparison, pinpoint differences, similarities, strength, weaknesses and finally success and failures.
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