Managing Audience Information

Your supervisor explained that once the team has gathered information about an audience, it is their responsibility to manage that information. She has asked you to outline how the team can manage information ethically and legally. For example, this process could relate to privacy of information.Your supervisor also asked you to give some real-world examples so that employees will understand how important these issues are. Give examples of other companies that have made legal and ethical violations in managing sensitive audience information. Then, describe the consequences of those violations. As you explain how to manage audience information correctly, be sure to:
Describe a rule or law that your team must follow to better manage the personal information they collect.
Give a real-world example of a company or organization that did not follow the rule or law you described. Then explain what happened as a result of that legal violation.
Describe an ethical standard that your company must adhere to when managing personal information.
Share a real-world example of a company or organization that did not follow the ethical standard you described. Then, explain what happened as a result.

Sample Solution

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