Research two popular companies (competitors) of your choice that have similar products on the market; example: Nike and Under Armour.Discuss/compare their social media presence and strategies.Also, explore the internal structure of the organizations; who is in charge of social media strategies and how are the social media decisions made.In this research paper, you are required to incorporate components from EACH of the chapters from both books; Tuten and Evans (Chapters 1 – 5).Your objective is to compile a comprehensive comparative research paper that demonstrates your understanding of the core concepts learned in the course.
The research paper should be a minimum of 1,200 words, Font 12, Times New Roman, double spaced, you must have a cover page, and page numbers. You are required to upload your paper as a Word Document to his forum. Please spell check your work. *This exam will be visible until 3/19th at midnight which means that you will not be able to make late submissions. It is your responsibility to submit the exam on time.
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