Mission, Vision, and You

Resources to consider:

  • Strategic Management, Ch. 4: The Internal Assessment
    • Strategic Management, Ch. 2: The Business Vision and Mission
      • Strategic Management, Ch. 1: The Nature of Strategic Management

Choose a company that has both a mission and vision statement. This should not be the same company you will choose for the assignments for Weeks 2-5.

Prepare a minimum 700-word summary in which you address the following:

  • Identify the company’s mission statement.
  • Identify the company’s vision statement.
  • Explain what role these have on the way the business operates. Evaluate whether the company’s actions seem to align to their vision and mission statements.
  • Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.
  • Analyze what you think would be the effect if the company did not have a mission statement.

Format your paper consistent with APA guidelines.

Cite a minimum of two peer-reviewed references.

 

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