Module 3 Homework

  1. Regarding the five websites listed below:
    1. www.mcdonalds.com
    1. www.sears.com
    1. www.gatorade.com
    1. www.chase.com
    1. www.ragu.com

       Answer each of the following questions:

  1. What type of marketer are they:  ecommerce, Content Publication/Media, or branding.  Or are they a mix of two of these types.
  2. What do you see as the goal for each site.  Who is their market/customer?
  3. Is there any recommendation you might make for them regarding their site?
  4. Consider www.sears.com.  They have a product (Product X) that gets 8,454 impressions a day on average.  For this product, they also get 23% of the visitors clicking on the larger image link on any given day.  Most products only have 2% or less clicking on the larger image link.  What might this suggest for Product X?
  5. After reading my blog post on shopping cart abandonment that was given to you, tell me how you think retailers can better combat this issue.  Give me two ideas.
  6. Go to www.sears.com homepage.  Do they have a trust seal / flag on the homepage?  What is it and why is it important for them – hint do you think their customer might be a bit older?
  7. What is card sorting used for and why is it important?
  8. Take a look at the buzzfeed worst website list for 2018.  Which one do you think is the worst and why and how could they fix the problem.  https://www.buzzfeed.com/patricksmith/official-websites-that-need-to-be-stopped

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