- Regarding the five websites listed below:
- www.mcdonalds.com
- www.sears.com
Answer each of the following questions:
- What type of marketer are they: ecommerce, Content Publication/Media, or branding. Or are they a mix of two of these types.
- What do you see as the goal for each site. Who is their market/customer?
- Is there any recommendation you might make for them regarding their site?
- Consider www.sears.com. They have a product (Product X) that gets 8,454 impressions a day on average. For this product, they also get 23% of the visitors clicking on the larger image link on any given day. Most products only have 2% or less clicking on the larger image link. What might this suggest for Product X?
- After reading my blog post on shopping cart abandonment that was given to you, tell me how you think retailers can better combat this issue. Give me two ideas.
- Go to www.sears.com homepage. Do they have a trust seal / flag on the homepage? What is it and why is it important for them – hint do you think their customer might be a bit older?
- What is card sorting used for and why is it important?
- Take a look at the buzzfeed worst website list for 2018. Which one do you think is the worst and why and how could they fix the problem. https://www.buzzfeed.com/patricksmith/official-websites-that-need-to-be-stopped