The practice landscape has changed in terms of breadth and scope. Klein outlined the influences to include regulatory guidelines and changes, consensus papers in nursing, D2C advertising and marketing, Genomics, and Compounding guidelines. One of the most dynamic elements is called direct-to-consumer advertising and marketing. Advertising and marketing through the printed media and internet tend to expose people to different drug prescriptions. Some of them do lack educational values, and in most cases, the conflict in the process of providing health to people. For instance, people get implicated amid drug marketing and consumer demands. As a result, there is a need for the relevant authorities to develop regulations that would ban those marketing and advertising channel. Besides, the government might also decide to educate people on how marketing influences decisions and the best practice and methods to evaluate and communicate the right type of drugs. Making this kind of adjustment and amendment is more likely to affect the decisions in nursing practice.
Nursing scientific researchers expounded on the dynamics of APRNs’ practitioner education. For instance, Klein called for adjustments and amendments to curricular guidelines based on specific crucial influences. Some of these adjustments and amendments have managed to affects decisions in nursing practice. For this reason, the paper seeks to discuss how direct to consumers advertising and marketing has improved the teaching of curricular guidelines in nursing practice education.
Direct to Consumer advertising and Marketing
Scientific facts ascertain that Americans see close to sixteen hours of drug advertising on their screens per annum. They also get exposed to advertisements that showcase prescribed drugs either in written form or through the internet. Such advertisements do not have educational values, and sometimes they conflict in providing population health. In most cases, the prescribers are subjected to the influence of such promotions, and D2C advertisements get implicated amid drug advertisements and rising consumer requests (Klein, 2012). The majority of countries around the world are against such. However, relevant departments in the United States came up with regulations allowing it.
After the regulations, most physicians were surprised by the rise in marketing budgets. As a result, they asked the United States government to ban such marketing approaches. Thus, the United States developed a curriculum guideline that would curb the behavior (Martin, 2008). Currently, there is sufficient evidence connecting consumer advertising and marketing to prescription and purchasing behaviors from the consumers. Statistics show that American pharmaceutical companies spend approximately $29.9 on promoting such drugs.
Direct-to-consumer advertising and marketing is a common phenomenon in the US. It has brought more harm than good to the pharmaceutical industry. For this reason, there is a need for the government to ban it or educate the prescribers on promoting the best healthcare services.
Klein, T. (2012). The 1998 Curriculum Guidelines and Regulatory Criteria for family nurse practitioners seeking prescriptive authority: What should we be teaching nurse prescribers today?. Journal Of The American Academy Of Nurse Practitioners, 24(5), 297-302. https://doi.org/10.1111/j.1745-7599.2011.00687.x
Martin, F. (2008). Why we do what we do: Implementation of practice guidelines by family nurse practitioner students. Journal Of The American Academy Of Nurse Practitioners, 20(10), 515-521. https://doi.org/10.1111/j.1745-7599.2008.00348.x