|2||Course Learning Outcomes|
|4||Terms of Reference|
|A||Assessment Cover Sheet|
Welcome to Research and Analytics in Business Remedial Course. The course develops the student understanding of addressing key concepts of research, data types, research methods, and performing business analytics.
This assessment consists of questions that assess your knowledge and skills on research and analytics in business that you have acquired during the course. This assessment is in a report format that will enable you to enhance awareness of research, business analytics and it’s key concepts in today’s business landscape.
2. Course Learning Outcomes assessed:
In this assessment, you should be able to:
- Develop research and analytics skills to overcome challenges faced by public and private organizations in business analytics domain (I am choosing Ladies Spa)
- Critically analyze collected data for preparation and visualization for a business analytics problem
- Apply quantitative and qualitative modelling techniques to interpret data in form of a business analytics report
3.1 Assessment Requirement:
- Submit a report of 1500 words excluding cover page, content page, and references.
- Make sure that you have carefully read and fully understood the tasks before answering them. Complete the tasks fully but concisely and as directly as possible. Follow all specific instructions for individual questions.
- Answer all tasks in your own words. Do not copy any text from the notes, readings or other sources.
- Select an organization of your choice. (Ladies Spa)
3.2 Tasks (Matching QFE level 9 requirements):
1. Conduct an in-depth study to find a business issue/problem. Provide a clear research aim, objective, and scope. Identify the relevant literature and data (if available). (CLO1)
2. Evaluate the relevant data methodology Quantitative/Qualitative. Compare the methodologies and justify your selection (CLO3)
3. Interpret and visualize the relevant data using Tableau software. Provide minimum 4 visualizations. Make specific recommendations based on the results (CLO 2)
4. Your Terms of Reference (Change according to subject):
As a GUIDE ONLY, this section outlines some of the aspects you may consider significant given the brief shown above. Your report should include.
- Cover Page I will do it
- Title: The title should indicate clearly the focus of the report. It should be brief and, if possible, generate interest in the importance of the report’s content.
- Executive Summary: This is a brief summary of the report, no longer than one page, which is designed to help the reader decide whether they wish to read the full report. Although it is the first thing to be read, it should be written last and should include:
- the purpose of the report, how the topic was investigated, an overview of the findings, the key recommendations.
- Table of Contents: This shows how the report is structured and indicates the page numbers of the main elements. You should also include a list of charts and diagrams (where appropriate) and any appendices.
- Introduction: The purpose of the introduction is to set the scene and show how the chosen topic seeks to address an issue of strategic relevance to the organisation. A brief explanation of the organisational context can highlight the key drivers that are influencing the business and demonstrate a rationale for the report. The introduction should also outline the aims and objectives of the study. The aim clarifies what the report is trying to achieve while the objectives are more specific and show how the issue will be addressed. The introduction can also outline the scope of the report including any boundaries or constraints that may apply or affect the progress of the study.
- Literature Review: The purpose of the literature review is to put the issue under investigation into perspective and demonstrate your knowledge of the key works and latest findings on the topic. Consider including recent surveys or other material to support any proposals contained with the report.
- Data Methodology: This section must explain what you did to gather the information that you are presenting. You should explain the approach used (such as questionnaires, interviews, and so on), why you took this approach.
- Findings, analysis, and discussion: Your results should be presented as clearly as possible so that they are easily understood and accessible to the reader. Graphs, charts and diagrams can be used to identify the key findings. In this section you should also analyse and interpret the results by drawing on the research you have collected and explaining its significance. You should also suggest explanations for your findings and any outline any issues that may have influenced the results.
- Conclusion: This section draws together the main issues identified in the report and should refer back to the aims and objectives – has the report achieved what it set out to do? This section should not include any new material.
- Recommendations: The recommendations should be actionable and feasible in the organisational context. You should show what needs to be done and why. It is advisable that you prioritise the recommendations that are likely to achieve the greatest effect.
- References: At the end of your report you should list of all the publications and other material that you have quoted or made reference to in the report. This enables the reader to follow up on issues of particular interest but is also essential to avoid plagiarism. (e.g. APA style)
- Appendices: These should include additional material that is related to the study but not essential to read. If used, they should be signposted in the main report and should be clearly numbered.
- Recommended Reading
- Saunders, M., Lewis, P., & Thornhill, A. (2020). Research methods for business students (8th ed.). England. Pearson Education Limited
- James R. Evans. (2020). Business Analytics (3rd ed.). England. Pearson Education Limited