Summative Assessment Briefing

Report (3000 words) on Tesco campaign

Design an in-person and digital experience that helps Tesco build a trust-based relationship with the nation and tells them how Tesco are bringing to life ‘Every little helps’.

Assessment typeIndividual summative assessment; Report
Length3000 words
Due1st April 2021 (23:30hrs)
Grading40% pass mark
Anonymous markingYes. Do not put your name on the report
Header sheet no.Header sheet is not needed.

Proposed/indicative word count and the report structure

Potential structure (this is an example structure; use it as a guidance)
Executive summary (200 words) (Does not count towards the final word count)
Assessment brief, advertising objectives, and target audience
Market statistics, competitor review, SWOT
Media strategy, rationale of your media choices, tone of voice
Creative strategy, any other suggestions for your campaign idea
A brief summary of your report
References (Does not count towards the final word count)

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