Report (3000 words) on Tesco campaign
Design an in-person and digital experience that helps Tesco build a trust-based relationship with the nation and tells them how Tesco are bringing to life ‘Every little helps’.
| Assessment type | Individual summative assessment; Report |
| Length | 3000 words |
| Due | 1st April 2021 (23:30hrs) |
| Grading | 40% pass mark |
| Anonymous marking | Yes. Do not put your name on the report |
| Header sheet no. | Header sheet is not needed. |
Proposed/indicative word count and the report structure
| Potential structure (this is an example structure; use it as a guidance) |
| Executive summary (200 words) (Does not count towards the final word count) |
| Assessment brief, advertising objectives, and target audience |
| Market statistics, competitor review, SWOT |
| Media strategy, rationale of your media choices, tone of voice |
| Creative strategy, any other suggestions for your campaign idea |
| A brief summary of your report |
| References (Does not count towards the final word count) |
