Tennessee Titans Value Chain Analysis

The Tennessee Titans are a Class AA baseball team and farm club for the Atlanta Braves. The Titans’ league consists of eight teams that are all located within a 150-mile radius of Nashville. The Titans ranked sixth of eight last year but have high hopes for the coming season in part because of the acquisition at the end of the last season of a great new pitcher, Don Johnson. Don had the second-best ERA last season.

Johnson is also a popular player, seen frequently in the community, using his humor and occasionally outrageous behavior to develop a local fan club called the “DJs.” None of the other players come close to Don in popularity. Head Coach Bill Belcher, a 15-year veteran of the Titans, is optimistic for the coming season, noting the team’s luck has “got to change.” The Titans have had only two winning seasons in the last 10 years.

The Nashville baseball park is somewhat typical of AA parks, though somewhat older and a bit smaller. It serves a variety of soda, beer, and nachos to its fans on game days. Also, in a 150-mile radius of Nashville are three NASCAR venues, two outdoor concert venues, 12 colleges with competitive sports teams, one major league football team, and one major league basketball team. There is no major league baseball team.

Martin Barns, the consultant for the Tennessee Titans, has been asked to complete a value-chain analysis of the franchise with a particular focus on a comparison with a nearby competing team, the Memphis Bulls. Martin has been able to collect selected cost data as follows for each of the six steps in the value chain. Single-ticket prices range from $4.50 to $8.00, and average paying attendance is approximately 2,200 for Nashville and 3,400 for Memphis.

Average Cost per Person at Scheduled Games

Tennessee Titans

Activities in the Value Chain

Memphis Bulls


Advertising and general promotion expenses



Ticket sales: At local sporting goods stores and the ballpark



Ballpark operations



Management compensation



Players’ salaries



Game-day operations: security, special entertainment, and game-day promotions



Total cost


  1. Provide a brief (2-3 paragraphs) background and history of baseball farm clubs, from a business perspective, and their relationship to the major leagues.
  2. Analyze the value chain to help Martin better understand the nature of the competition between the Titans and the Bulls and to identify and recommend opportunities for adding value and/or reducing cost at each activity.
  3. Referring to the information provided, regarding the Tennessee Titans, prepare a SWOT analysis for the Titans.
  4. Referring to the information provided, regarding the Tennessee Titans, prepare a balanced scorecard for the Titans


Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code “Newclient” for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

The post Tennessee Titans Value Chain Analysis appeared first on Top Premier Essays.

Order a similar paper and get 15% discount on your first order with us

Dr. Padma Myers
Dr. Padma Myers
98% Success Rate
Read More
“Hello, I deliver nursing papers on time following instructions from the client. My primary goal is customer satisfaction. Welcome for plagiarism free papers”
Stern Frea
Stern Frea
98% Success Rate
Read More
Hi! I am an English Language and Literature graduate; I have written many academic essays, including argumentative essays, research papers, and literary analysis.
Dr. Ishid Elsa
Dr. Ishid Elsa
98% Success Rate
Read More
"Hi, count on me to deliver quality papers that meet your expectations. I write well researched papers in the fields of nursing and medicine".
Dr. Paul P. Klug
Dr. Paul P. Klug
99% Success Rate
Read More
"A top writer with proven reliability and experience. I have a 99% success rate, overall rating of 10. Hire me for quality custom written nursing papers. Thank you"

How Our Essay Writing Service Works

Tell Us Your Requirements

Fill out order details and instructions, then upload any files or additional materials if needed. Then, confirm your order by clicking “Place an Order.”

Make your payment

Your payment is processed by a secure system. We accept Mastercard, Visa, Amex, and Discover. We don’t share any informati.on with third parties

The Writing Process

You can communicate with your writer. Clarify or track order with our customer support team. Upload all the necessary files for the writer to use.

Download your paper

Check your paper on your client profile. If it meets your requirements, approve and download. If any changes are needed, request a revision to be done.

Recent Questions

Stay In Touch!

Leave your email and get discount promo codes and the best essay samples from our writers!