Need the questions answered on the bottom based off of the following case story. This is not an essay, thanks!
Jim and Sanjay chatted in Jim’s office while they waited for Sally to arrive.
“Good work on researching those alternatives,” Jim said.
”Thanks, replied Sanjay. “There are a lot of alternatives out there. I think we found the best three, considering what we are able to pay.”
Just then Sally walked in. “Sorry I’m late. Things are getting really busy in marketing right now. I’ve been putting out fires all morning.”
Sally sat down at the table across from Jim.
PE TABLE 6-1: Four Core Functions of Petrie’s Customer Loyalty System
Function
Description
Record customer activities
When a customer makes a purchase, the transaction must be recorded in the customer loyalty system, as the rewards the system generates are driven by purchases. Similarly, when a customer uses a coupon generated by the system, it must also be recorded, so that the customer activity records can be updated to show that the coupon has been used and is now invalid.
Send promotions
Data about customer activities provide information about what types of products customers tend to buy and in what quantities. This information helps determine what sales promotion materials are best targeted at what customers. Customers who buy lots of video games should receive promotions about games, game platforms and HD TVs, for example.
Generate point-redemption coupons
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